DUBAI — The world's popular jeweler Joyalukkas has announced a gift-filled celebration for the auspicious period of Akshaya Tritiya in its showrooms. The initiative will offer an exciting choice of free gold coins, gifts and exquisite collections to double the joy of shoppers during the celebration period. Akshaya Tritiya is considered as a very auspicious occasion and it is believed that gold and jewelry purchased on this special day will help bring home prosperity, good luck and success. To compliment the spirit of the festival, Joyalukkas will gift every shopper on purchase of jewelry worth SR3,000 and customers shopping for Diamond & Polki jewelry worth SR5,000 with a 2gm 22K gold coin. In addition to this, on May 1-3, customers shopping for SR3,000 and more worth of jewelry will also get a free gold coin. “Gold and jewelry is considered to be the ultimate symbol of wealth and prosperity. It is also believed that purchase of gold and jewelry during Akshaya Tritiya brings home good luck and prosperity,” said Joy Alukkas, Chairman and MD, Joyalukkas Group. “Also getting a gift is considered a blessing for prosperity, so we have tailored our Akshaya Tritiya to keep the spirit of the occasion. I take this opportunity to wish people celebrating Akshaya Tritiya, good health, wealth and prosperity.” Joyalukkas is also offering three exclusive collections at very special prices during the celebration period. The collection includes an exquisite Eleganza Polki Necklace Set at a very special price of SR23,800, a designer Tyohaar diamond necklace set at a special price of SR12,700 and one more beautiful Eleganza Polki necklace set at a special price of SR18,500. “Akshaya Tritiya is special for our customers hence we launched a gifting initiative to ensure our customers feel lucky and blessed during the celebration period. Our offers and choice of products have been designed to meet all jewellery shoppers expectation and make the occasion very special for them.” said John Paul Joy Alukkas, Executive Director, Joyalukkas Group. Joyalukkas is an ISO certified jeweler with 93 showrooms in 10 countries across the world. Joyalukkas has been awarded the Superbrand status, 5 years in a row in the UAE. — SG