DUBAI — Joyalukkas, the world's favorite jeweller, has announced its much-awaited Diwali promotion. The Diwali festival always gets a huge demand for gold and diamond jewellery and to cater to this demand Joyalukkas has planned exciting offers and draws to make the celebrations special for jewellery buyers. The festival will feature a range of festive designs in diamond, gold, pearl, precious stones and platinum. The latest festive collections will be available in generic and branded forms. The branded collections of festive designs will be available under the renowned Joyalukkas brands like Eleganza, DiRoyale, Bouquet, Sumangal, Tyohaar, Mirage, Masaaki, Navaratna, Ratna, Zenina, Trisha and Akshaya. A range of exquisite watch designs for men and women under the popular brand Lugano has also been exclusively designed for the Diwali celebrations. The grand Diwali offers a mix of popular gifts and promotions as well as a free gold coin on a purchase of SR5,000 on November 7-13, 2012. Gold is considered very auspicious and Joyalukkas has continued this tradition based on the popular response of jewellery shoppers. The list of exciting offers include an incredible 50 percent off on diamond and polki jewellery plus 5 percent gift vouchers on purchase. Other exciting prices and creations to be offered by Joyalukkas during Diwali will include: — An exclusively beautiful multi-purpose 4-in-1 Tyohaar necklace set which can be worn in four different ways at an incredible price of SR18,999. The exquisite necklace set can be worn as a mangalsutra, regular necklace, classic necklace or a bracelet. — A range of special Eleganza Polki diamond set designs starting from a special price of SR31,999 up to SR.8,499. The range of Eleganza Polki collection will include necklace and pendant sets. — A specially crafted DiRoyale diamond necklace set specially designed for the festive season will be available at an exclusively discounted price of SR 16,999. — Under Sumangal, one of the Joyalukkas branded collections for weddings, customers can buy a diamond mangalsutra set for only SR.4,999. — Under the Bouquet brand, Joyalukkas has crafted a exquisite diamond ring for SR 2,999 and a Mirage diamond bangle for SR 7,199. — In precious stone jeweler designs, customers can pick a beautiful Ratna necklace set for SR 7,399 and the world renowned Navaratna pendant set for SR4,199. — In gold jewellery collections, the choices available to customers are Zenina necklace sets as well as Trisha necklace and bangle sets at very special prices. — Since Pearl jewellery is a craze internationally, Joyalukkas has created three exquisite sets under their renowned Masaaki brand. These exciting designs have been created in a mix of pearl and diamonds and will be available for SR. 5,650, SR.2,875 and SR.1,570, respectively. Joy Alukkas, chairman and managing director of Joyalukkas Group, said: “On behalf of Joyalukkas, I wish our patrons a happy and prosperous Diwali. The festival of lights is a great occasion to spread and share happiness. We are delighted to add a touch to the festivities by offering them dazzling offers and make our customers celebration grand.” John Paul Joy Alukkas, executive director of Joyalukkas Group, added: “Brand Joyalukkas stands for choice, value, convenience, service and trust. “We are committed to deliver the finest and best in jewellery to our customers. Our Diwali offers are tailored to enhance the auspiciousness and joy of this festive period and give customers the opportunity to win big.” — SG