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Japan's Takeda is new IOC marketing chief
The Saudi Gazette Published in The Saudi Gazette on 03 - 04 - 2014


BERLIN — Japan's Olympic supremo Tsunekazu Takeda has been appointed the International Olympic Committee's (IOC) new marketing chief in succession to Gerhard Heiberg, the organization said Tuesday. Takeda, a former Olympian in the sport of equestrianism who is also a member of the Tokyo 2020 Games organizing committee, will oversee the IOC's multi-million dollar sponsorship program. He will also monitor the domestic sponsorship program of the host cities. The 66-year-old replaces experienced Norwegian businessman Heiberg who was praised for his successful running of the commission for 13 years. — Reuters

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