ETISALAT, one of the leading telecom operators in the Middle East and Africa, formed partnership with Mobily, one of the largest telecommunications company based in Saudi Arabia to provide a seamless 4G-LTE roaming experience to subscribers in both countries. Mobily connects its subscribers via Etisalat's SmartHub IPX which specializes in providing 4G/LTE roaming services, voice service, signaling, messaging service, GRX data exchange between Mobile Network Operator (MNOs), Fixed Network Operator (FNOs), Application Service Provider (ASP) and Over-The-Top content players through a single connection. Saudi Arabia is Etisalat's largest roaming destination and UAE is one of the top roaming destinations for the Mobily, therefore this partnership will aim to deliver LTE roaming services to users in both countries. Subscribers with 4G-LTE handsets will enjoy a seamless connectivity and experience. Ali Amiri, Executive Vice President, Carrier & Wholesale Services, Etisalat, said: “We are proud of Etisalat SmartHub's partnership with Mobily which will enable subscribers in both countries to enjoy consistent, high quality LTE experience and provide best-in-class internet roaming connectivity. “SmartHub-IPX is designed to provide our partners with a one stop shop for connectivity to the region. With strong business relations between both countries today's announcement becomes integral to the changing dynamics of the business ecosystem. The partnership with Mobily will improve customer experience as well as deepen ties between both countries.” Amer Mowafi, Chief Wholesale & Carrier Services Officer, Mobily said: “The partnership with Etisalat SmartHub-IPX will boost communication services between both countries especially with the increasing amount of subscribers travelling for both personal and business needs. The growing proliferation of 4G devices in the region has also made it imperative to provide the best network and services to our large subscriber base in the country.” — SG
