Khalid Al-Kaf RIYADH – Etihad Etisalat (Mobily), through its subsidiary Bayanat Alula, announced that it has reduced the prices of the connect laptop 4G bundle to start from SR150 per month, in a move that reflects the company's eagerness not only to offer the latest services with high quality, but also at affordable prices. Mobily said the new prices that start from SR150 is considered the best and the lowest in the region, making the 4G services available to all our customers. The company added that the new connect laptop 4G bundle includes a Modem and a 5GB of data. According to GSMA, Mobily was the world's first company to launch 4G -TD-LTE services. Bayanat Alula has customized the connect 4G bundle with different and flexible data bundles that suit the needs of customers by offering data bundle packages (2GB, 5GB, 10GB and the unlimited). Customers will have the advantage of choosing their subscription periods whether for a month, 3 moths, 6 months or for a whole year. Mobily covers now more than 30 cities around the Kingdom with 4G services. The company is planning to continue its 4G coverage offering great access to Mobily's network with high quality connection. Early this month, Mobily and IBM have announced a 5-year agreement worth approximately $280 million to provide comprehensive IT solutions for the Saudi Arabian company. As the fastest growing telecommunications company in Saudi Arabia, Mobily has experienced an explosion in demand from the growing number of subscribers using mobile devices, and needed to boost its IT capacity and innovation in the market. The agreement with IBM will provide Mobily with faster, targeted access to new technologies and expertise in order to build a strong infrastructure to keep pace with the company's business growth. As it gears up for further expansion, Mobily wanted to improve the quality and speed of its operations using IBM best practices, ensuring overall flexibility and scalability. As part of the agreement, Mobily and IBM will collaborate on future innovation with the help of IBM Research, for example, using IBM's Spoken Web solution. The basic principle of Spoken Web uses speech to create voice sites using the mobile phone network to establish a spoken version of the Internet. The opportunity to collaborate with leading IBM researchers has become a key differentiator for IBM. The strategic management of IT remains with Mobily, ensuring continuation of its standards of excellence and cutting-edge architecture, and enabling Mobily to meet the explosion in demand it is seeing from the growing number of subscribers using mobile devices. "Partnering with one of the largest technology companies in the world offers Mobily a broad portfolio of modern IT solutions that will have a positive impact on our customers in terms of the quality of products and innovative services, in addition to solutions that will enrich their lives. We are pleased to sign with IBM, which has a significant presence in this strategic sector," said Khalid Al-Kaf, CEO, Mobily. "The agreement is part of our efforts and vision of transforming Mobily into an integrated telecommunications operator. It also supports the Saudi government's initiative of creating a knowledge-based community, adopting state of the art services and solutions" he added. – SG/QJM
