Sigma Paints Middle East, the leading regional paint manufacturer of architectural, protective, marine and packaging coatings, has launched in the Saudi market Sigmulto Nojoum – a new line of decorative paints comprised of unique and amazing color categories such as natural green, yellow ochre, sienna brown, orange terra, warm red, mystic purple, cool blue and mineral grey. Sigmulto Nojoum was purposely conceived to offer consumers the opportunity to experience the wondrous natural phenomenon of the desert's night sky from the cool comfort of their homes, as well as to escape the confines of their living spaces and venture forth into an entire universe of lights and stars. Commenting on the new product line launch, Jordi Ekkers - Sigma Paints' Product Manager, said: “We at Sigma Paints Middle East are proud to introduce Sigmulto Nojoum - a new collection of decorative high-end finishes specifically tailored to bring creativity, cosiness and a sense of safety and warmth to home interiors. The new innovative product line will be available in our retail network throughout Saudi Arabia, and will cater to everyone's needs and aspirations.” Antoine Lejuez, Marketing Manager Middle East, said: “Sigmulto Nojoum products are an added value to the existing versatile product platform of Sigma Paints. It reflects our continuous strive to create unique colors that add design, magic and power to home interiors, and enrich our existing collection with a new multi-effects products.” “The Sigmulto Nojoum products came at an opportune time where the demand for modern, trendy and inspiring set of home interior colors was growing in the Saudi market – a market dominated by young and educated couples who travel frequently around the world and are exposed to the latest in innovative decorative design elements and trends,” he said. — SG
