JEDDAH – Sigma Paints Middle East, the leading regional paint manufacturer of architectural, protective, marine and packaging coatings, showcased recently its latest offering, such as the Sigmulto Funoun, at its annual Dealer Seminar for the architectural coatings retail network in Saudi Arabia which was held at Sofitel Hotel Zallaq, Bahrain. The seminar is an integral part of Sigma Paints' continued efforts to strengthen its ties with its partners in Saudi Arabia, bolstering a relationship built on mutual trust and benefit. Sigma Paints also introduced new products and services such as new decorative high-end finishes as well as products specifically tailored for floor coatings and textures. Mark Van Diemen, Sigma Paints' Managing Director Middle East, said: “The seminar aims at exploring our strategic initiatives that we roll out to our retail network which will always create a positive effect in the Saudi market. The seminar also acts as a platform to roll-out of new products and reflects our efforts to maintain strong and long-term relationship with our business partners.” Antoine Lejuez, Marketing Manager Middle East, said: “The dealer seminar helps in spreading the company's product reach and penetration, thereby facilitating a smooth and uninterrupted distribution and supply chain arrangement, in addition to boosting sales through a clear highlight of Sigma product and service features.” — SG
