AlissaAuto, the authorized agent of Nissan Motor in the Kingdom, has launched recently an aggressive promotion campaign for all Nissan 2013 vehicles and cars, offering big discounts on all the current available models. The campaign lasts till the end of January and comes within Alissa's constant efforts to renew its bond with Nissan customers with its models featuring a high level of innovation and creativity for offering a unique and interesting driving experience for all car fans. The new special offers enable the would-be customers to buy Nissan cars, benefiting from big discounts and offers without any due first installments or administrative fees. Abdullah Al Bathi, GM of Alissa Auto, said “we continue in providing our valuable customers in the Kingdom with special offers within our constant commitment to addressing their needs and aspirations to own the cars which give them capabilities and features they need with competitive prices and high-standard after-sale services for getting a secured and unique driving experience.” Alissa Auto, Al Bathi added, is committing to letting everyone in the Kingdom to get Nissan cars they like and need. “We are so happy to be help many people to get their own dream cars. We are insisting on addressing our customers' needs and surpassing their expectations with our top-notch after-sale services, which always record the highest levels of customer satisfaction.” Al Bathi noted that the new offers are available for individual buyers with cash payment or on installment through Al Yusr Installment Co., starting with a SR1,199 monthly installment. Alissa showroom network includes a recently opened Nissan interactive and innovative showroom in Riyadh, the first of its kind in offering visitors a unique and enjoyable interactive shopping experience to allow them to explore all the features of the vehicles. Alissa Auto has committed to making Nissan vehicles within everyone's reach and hence has been expanding its network presence in Jeddah to include three Nissan showrooms strategically located to serve Nissan's growing customer base in the Kingdom in addition to new showrooms that will be opened in the very near future in different locations around the Kingdom. Alissa Auto was founded in the 1950's by Sheikh Abdullatif Alissa – may God rest his soul – who decided to invest in the auto sector in the view of his visionary anticipation of the upsurge in the demand on cars and work vehicles resulting from Saudi Arabia's growing population and booming economic development. Today, Alissa Auto is the cornerstone of the Abdullatif Alissa Holding Group which owns the Best Rent a Car, Al Yusr Installment Company and National General Automotive Company (NAT) that includes the subsidiaries Alissa Auto, Nissan's authorized dealer in the Kingdom, Autostar, Autostar Express Service and Alissa Universal Motors (AUM), Isuzu's authorized agent in KSA. – SG