MAZOLA, one of the leading names in the regional food industry, relaunched its exclusive ranges of mayonnaise products with an all-new pack and label design. All the Mazola mayonnaise products only contain pure Mazola corn oil, one of the healthiest oils available and provides a healthy balance of dietary fats that are important for health and well-being and offer a rich, creamy taste. The revamped look and feel of Mazola Mayonnaise products which won the 2013 Product of the Year award across the Gulf earlier this year is expected to further build on its market leadership. The products include the Lite Mayonnaise, Chili mayonnaise, Mayo-Chup, Garlic mayonnaise and Lemon mayonnaise, in a handy 340ml squeezable pack. The Mayonnaise products, with revitalized, fresh labels, are part of the company's strategy to offer Mayonnaise products that looks and tastes great. The label upgrade is in line with customer feedback, undertaken as part of a stringent consumer-research exercise. The consumer research, which spanned two years, was conducted in KSA on Mayonnaise usage and attitude preferences, which went a long way in understanding the needs of Mayo consumers as well as the positive opinions on the new labels. — SG
