JEDDAH — Tetra Pak, the world's leading company for food packaging and processing technologies, has launched in the Middle East its latest carton-based portion pack with a screwcap - Tetra Brik Aseptic 200 ml Edge with HeliCap. Danya Foods (Arla Foods Group), one of the main player in the cream and spread segment, has chosen the new pack for its “Puck” brand to make a highly innovative entrance into the Evaporated Milk market. Tetra Brik Aseptic 200 Edge with HeliCap will provide a unique pour-from experience; it is the perfect complement to the current Puck offering allowing consumers to enjoy the rich “Puck” taste in an innovative carton package with smarter functionality for a market, which until now, has been largely undifferentiated and dominated by cans. Riccardo Castagnetti, Marketing Director of Tetra Pak Arabia, said “the new package has got an highly distinctive look and functional design - it is the result of our dedication and long-standing commitment to innovation and design excellence. We are confident that Puck's choice of the new Tetra Brik Aseptic Edge 200ml carton package will be enthusiastically received by consumers and will raise the bar in terms of both differentiation and functionality.” Tetra Pak constantly strives to provide customers with the most efficient technologies based on advances in the food processing and packaging solutions. The agreement between Tetra Pak and Danya Foods is another step supporting the vision to make food safe and available everywhere. “We have built a reputation on offering quality products under Puck brand that cater to the desires of our consumers and we are confident that our new packaging will create a positive impact. Consumers are increasingly looking for a stress-free options which are hygienic and the new Tetra Brik Aseptic Edge 200ml with a resealable screwcap opening will deliver just that: a convenient product with a creamy taste in a pack they can easily pour-from, open and close repeatedly when preparing their tea or coffee… and “pass it on” as you can see in our current advertising campaign,” said Kristian Lerche Nielsen, Regional Marketing Director of Arla Foods. Tetra Pak owns a high-end production facility equipped with up-to-date packaging technologies in Jeddah, KSA, with offices across the GCC and Yemen and a record supply of more 6.8 billion packs in the region during 2011 alone. — SG
