SAMSUNG Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, launched last November “Samsung Journey”, a moving experience zone which reached consumers across 18 different cities in Saudi Arabia. Inspired by people everywhere to live SMART, Samsung inaugurated on Thursday a sequel of the Samsung fair experience at Red Sea Mall. The Fair showcased some of Samsung's second half products of 2013 all while providing consumers with the opportunity to learn more about the benefits of adopting their advanced products. The Fair concluded Samsung's activities for 2013, having achieved four still-shows and one moving experience zone, all of which provided its users in the Kingdom of Saudi Arabia with the opportunity to personally try their products and experience Samsung's “SMART Living” philosophy. Jae Cheon Park, Samsung Electronics KSA General Manager, attended the jam-packed launch. The Fair, which will go until Dec. 15, showcases Samsung's latest phones, televisions, audio & visual products, home appliances and computers, which all comprise of state of the art technologies that have received global recognition for their ability to combine functionality and enjoyment. Park said: “Samsung continues to launch its latest innovative products in the Saudi market as a response to users' keen demand to acquire these products, especially considering the success Samsung products have attained globally.” He added “the Samsung Fair provides an opportunity to experience Samsung's latest products and enjoy the various advantages that only these products offer. I invite the Saudi public to visit it to learn more about Samsung's latest product innovations that have undoubtedly continued to meet the people's aspirations and have genuinely contributed to the improvement of their lives. As for those living outside of Jeddah, they should expect a visit from Samsung moving experience zone to reach them dubbed “Samsung Journey in KSA.” Park reiterated that the Fair booth carries a wide and unique collection of Samsung's latest products which are being launched for the first time in the Kingdom. Of the important products being showcased at the fair were the Samsung UHD TV in 65, 75 and 85 inch and the OLED TV which provides 3 unique functions for users including; Absolute black, true high resolution and the ability to watch two different channels simultaneously through use of Samsung's Active 3D glasses. The Active3D glasses are also accompanied by earphones that enable consumers to listen in to their own content. The Fair booth also includes some of Samsung's latest smart phones, most notably the Galaxy Note 3, which includes advanced features that allow for the coordination and organization of all aspects of peoples' lives. This is made possible through features such as the Air Command, one of the latest functions of the S-Pen. Also included are the latest tablets such as the Galaxy Note 10.1 2014 Edition, which distinguishes itself through its finesse, lightweight and its highest resolution screen on a tablet, thus rightly positioning it at the top of its class. Additionally, the Galaxy Note 10.1 2014 Edition contains all of the latest features available on the Galaxy Note 3. Also displayed at the Fair were Samsung's latest fridges which combine elegance and large storage capacity, namely the T9000, which maintains its superior quality and durability for long periods of time and comprises of 900 liters worth of storage capacity.
In addition, Samsung's air-conditioners, which were also displayed at the Fair, have revolutionized the air-conditioning market with healthier, stronger, faster and farther cooling. The Fair also showcases the most up-to-date washing machines with ground-breaking technology and faster drying speed, Samsung's eco-friendly WA15F7 with an unprecedented capacity of 21 kg and the Samsung Wobble washing machine that protects clothes from entanglement during washing. Crowds were also exposed to Samsung's latest personal computers, such as the Samsung Smart PC Pro which boosts unique technologies and could also be used as a tablet. Also available was the Book 9 lite, considered the lightest in weight minus any affects on its functionality and elegance. Samsung Electronics KSA has been ranked as number one on list of top 10 buzz rankers by YouGov BrandIndex for the second time this year. – SG
