Samsung Electronics, the global leader in technology and consumer electronics, launched for the first time in the Kingdom on Tuesday an unprecedented campaign to reach out to all consumers and traditions in different areas across the country starting last November 20 until April 24 next year. Inspired by people everywhere to live SMART, the nationwide campaign invites passionate individuals to join Samsung in exchanging each other's traditional background- Samsung will be heavily involved in exploring cultures of different regions of the Kingdom, while different regions shall be experiencing and learning to adopt the SMART life linked with the most innovative technologies created to this day introduced by Samsung Electronics. The journey's concept, hailed as moving experience zones that are installed with the most advanced technologies available by Samsung in the Saudi market today, where visitors can wander through the conjoined vehicles that arrive to their local cities or towns and experience how truly living SMART can be life changing- especially in an age where technology defines how people plan and run their day to day lives. Furthermore, Samsung seeks not to only unveil the world of technology, but rather bring forth and expose the never losing traditional heritage of each individual city and town across the Kingdom and learn about how these cultures make up the country that is today. JaeCheon Park, General Manager at Samsung Electronics, Kingdom of Saudi Arabia, said “Samsung Journey in KSA” came to add more pleasure and excitement to users in the Kingdom, embodying the spirit of communication and cross cultural learning between Samsung and local communities that defines each individual area, unveiling the extraordinary things that people can do with our products, and working hand in hand towards the SMART life philosophy. And to add value to this initiative and in the near future, a moving service center will accompany our moving experience zones with and will offer light services for mobile devices and will collect consumers feedback during its' stay in each city to insure consumers satisfaction- we are a company that lives and operates in the Kingdom of Saudi Arabia, adopting the way of life and learning that every region is extremely unique in its culture.” Qusai Mukhtar, Public Relations Manager at Samsung Electronics in Saudi Arabia, said “everyone will be able to keep up to date with us on the happenings as it takes place, across multiple social media channels to follow Samsung's journey to the areas, visit and experience the unique SMART technologies being brought near them, while they demonstrate to Samsung the traditions that have been passed over generations to this day.” “Participants will be able to partake in online quizzes, competitions and keep up to date on the journey of the moving experience zone on www.samsungksatour.com and learn with us on the wonders of every city and town and in the coming period, we will launch a moving service center to accompany this moving experience zone to make light services and collect consumers feedback from all over the Kingdom to improve our consumers satisfaction,” he added. “Samsung Journey in KSA” brought by Samsung Electronics and their partners, United Matbouli Group with a promise to reach out to the whole Kingdom, where the moving experience zone will be stopping for up to five days at each city and town so that people will have the opportunity to experience the SMART life up close and explore the various traditions and cultures that's unique to every region, and blend it with Samsung's SMART philosophy which brings to the world today the most advanced technologies humankind can get their hands on. – SG
