Arabian Oud, the largest specialized perfume retailer in the world and the Middle East region's foremost luxury fragrance house, extended its heartfelt congratulations, as the Gold Sponsor of the event, to 500 youths as they tied their knots in the fifth mass wedding held recently at King Saud Hall, Umm Al-Qura University, Makkah. The event was organized by The Charity Society for Helping Youth Get Married in Makkah, under the auspices of Makkah Emir Prince Khaled Al Faisal. Arabian Oud's sponsorship of the mass wedding reflects its strong commitment to social and humanitarian responsibility to raise the bar of these types of communal initiatives which target all segments of the society, with particular focus on the youth as the present and future pillars of comprehensive development. At the event, Arabian Oud gave away valuable gifts to the newlyweds, including a wide range of Arabian Oud's luxurious fragrances for men and women, in addition to a selection of incense for homes. The event was of great importance at the level of encouraging the youth to marry and build typical and well-knit families to effectively contribute to comprehensive development in the future. At the end of the ceremony, Arabian Oud, represented by Mohammed Abdul Wahab Merdad, received an honorary shield for its support to the event. Arabian Oud upholds an impressive track record of excellence in making effective contributions to several social initiatives across Saudi Arabia, in collaboration with a number of humanitarian and charity associations to support the youth, needy families and people with special needs. — SG