JEDDAH – The all-new 2014 Mercedes-Benz S-Class 500 car that was auctioned off Friday by Juffali Automotive Company – the exclusive dealer for Mercedes-Benz in Saudi Arabia – aimed at generating fund to support Autism Disability Center of Al-Faisaliah Charitable Association, has more than doubled the actual retail price of the car itself. At the charity event held at Laylaty Ballroom in Jeddah, the first 2014 Mercedes-Benz S-Class 500 car was sold and delivered to Bander Al Khaldi for SR1,730,000 ($461,333), two and a half times the value of the vehicle. The auction was conducted by the famous auctioneer Khalid Al Ismail who runs the largest real estate auctions in the country. The public sale of the S-Class 500 car to the highest bidder was held on the sidelines of the launch ceremony for the all-new S-Class 2013 car. During the occasion, Safi Kobeissi, General Manager of Juffali Automotive Company, underscored that the donation would tremendously help the Association to perform its mission and continue with its efforts to serve autistic patients who need considerable human and material attention. He said: "In view of the great interest shown by our patrons in the new car even before it reaches the Saudi market, we decided to take advantage of this by offering the first car that arrives in Saudi Arabia at an auction.” Moreover, Kobeissi emphasized that the S-class has consistently remained the hallmark of Mercedes-Benz in the luxury car segment for decades, much better than other models. “The all-new S-class 2014 is not only a genuine leap over its predecessor as it exudes remarkable level of overall excellence, but yet trailblazing competitors in the industry because of its three distinctive innovations, namely ‘smart driving', ‘technical competence' and the essence of luxury',” he pointed out.
“This model is an epitome of technological breakthrough and therefore is a landmark in the automotive industry,” he added. — SG
