The Dubai Mall seen at night is the world's largest shopping mall based on total area and sixth largest by gross leasable area. The largest of its kind global fashion event in Dubai will elevate the city's stature as one of the top international style destinations with The Dubai Mall's “Vogue Fashion Dubai Experience” to be held on Oct. 10, 2013. Billed to position The Dubai Mall as a definitive fashion destination, the event will witness impressive showcases of the latest fashion trends, bringing fashionistas from around the world for an unprecedented celebration. Organized in partnership with Vogue Italia, one of the world's style-setting fashion magazines, “Vogue Fashion Dubai Experience” will bring together an unprecedented 250 fashion brands in an extended retail and lifestyle celebration at The Dubai Mall.
Setting a clear differential, “Vogue Fashion Dubai Experience” will be highlighted by dedicated mentoring sessions for Emirati and regional fashion designers led by Mrs. Franca Sozzani, Editor-in-Chief of Vogue Italia, and other renowned celebrities. A gala dinner underlining the spirit of sharing will also be hosted, to be attended by international celebrities, with the proceeds to go towards Dubai Cares, the charity initiative founded by Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. Mohamed Alabbar, Chairman of Emaar Properties, said: “The Vogue Fashion Dubai Experience will be the most definitive fashion celebration in the city, with the world's leading names in the industry joining hands for a true celebration of the best in fashion. Today, Dubai serves as the undisputed style capital of the region, with the high-density aggregation of luxury brands at The Dubai Mall making it the must-visit shopping destination for fashionistas from around the world.” “Vogue Fashion Dubai Experience will be unmatched in scale, with emphasis on both showcasing the newest trends as well as promoting retail. The choice of Vogue Italia to host the event in the city and at The Dubai Mall is a strong declaration to the global fashion circuit that Dubai has indeed arrived. Further, by nurturing young talent and raising funds for Dubai Cares, the event underlines the strong societal role that the fashion industry can play.” Sozzani said: “The Dubai Mall is a Fashion World. Vogue Italia is the Fashion Magazine. To make an event together means to welcome all the people who love fashion, and also to give an opportunity to young talents to show their creativity and their talent. But this event has another aim, too, and that is to raise funds for Dubai Cares which is one of the most internationally recognized organizations in helping children for education and health. We are really delighted to participate in such an incredible project and to underline how much The Dubai Mall and Vogue care about creativity and social opportunities.” — SG
