RIYADH — The largest of its kind global fashion event in Dubai will elevate the city's stature as one of the top international style destinations with The Dubai Mall's “Vogue Fashion Dubai Experience” to be held on October 10. Organized in partnership with Vogue Italia, one of the world's style-setting fashion magazines, “Vogue Fashion Dubai Experience” will bring together an unprecedented 250 fashion brands in an extended retail and lifestyle celebration at The Dubai Mall. Setting a clear differential, “Vogue Fashion Dubai Experience” will be highlighted by dedicated mentoring sessions for Emirati and regional fashion designers led by Franca Sozzani, Editor-in-Chief of Vogue Italia, and other renowned celebrities. A gala dinner underlining the spirit of sharing will also be hosted, to be attended by international celebrities, with the proceeds to go towards Dubai Cares, the charity initiative founded by Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.
Sozzani said: “The Dubai Mall is a Fashion World. Vogue Italia is the Fashion Magazine. To make an event together means to welcome all the people who love fashion, and also to give an opportunity to young talents to show their creativity and their talent. But this event has another aim, too, and that is to raise funds for Dubai Cares which is one of the most internationally recognized organizations in helping children for education and health. We are really delighted to participate in such an incredible project and to underline how much The Dubai Mall and Vogue care about creativity and social opportunities.” Billed to position The Dubai Mall as a definitive fashion destination, the event will witness impressive showcases of the latest fashion trends, bringing fashionistas from around the world for an unprecedented celebration. The Fashion Catwalk, the vibrant heart of The Dubai Mall's dedicated fashion precinct, will host a fashion show where international talented designers will showcase their collection.
The various activities will also be telecast live through the mall's multimedia displays.
Over 400,000 visitors are expected for the colorful celebration of style and glamor. The mall will be decked up to mark “Vogue Fashion Dubai Experience” with exclusive settings ready to host a series of special events. The Grand Atrium will host an exhibition featuring 50 Vogue covers that have earned a place in fashion history books. The participating stores will exhibit merchandise for sale, created especially for the “Vogue Fashion Dubai Experience,” with part of the proceeds from the sale also going towards Dubai Cares, which works to improve children's access to quality primary education in developing countries. — SG
