REDTAG, the region's favorite home grown value fashion and homeware brand, has announced an End of Year Sale of upto 70%, across all its physical and online stores. Staying true to its hallmark on-trend fashion and homeware ethic, the sale, taking place from Dec. 13, 2020 until Jan. 16, 2021, features REDTAG's subtle, quirky, confident, and bold styles. Shoppers can also indulge in their pick of high-street fashion from REDTAG's striking winter collection. Blending Middle Eastern fashion sensibilities, with the contemporary aesthetics of European fall tones, REDTAG's Winter collection is teeming with trendy essentials and must have accessories — in shades of earthy autumn hues, soft pink winter blossoms, tranquil pastels, deep cobalt blues, and burnt auburn accents — offering a stylish Escape to Winter! Mix, match and layer, from the street-savvy attitude of suede trucker jackets, to the sleek and feminine longline coats, from dapper cable knitted scarves to pullovers, turtle necks, denim jackets boots. The collection embodies a playful, free and personalized spirit of fashion, allowing everyone to develop their individual winter wardrobe style. The REDTAG homeware winter line is infused with the colors and character of the changing season. With accessories, accents, and essentials to set the mood and catch the eye, the collection includes linens, tableware, drapes, pillowcases, blankets, comforters, quilts, and more — in exquisite pinks, warm auburn and orange, and classic whites and cream. In a year that has been challenging and unprecedented, the End of Year Sale offers shoppers an even greater opportunity to enjoy REDTAG's inimitable value fashion offering — trendy, high-quality fashion at affordable prices. The year has also seen REDTAG pivot to an even greater focus on customer needs and engagement. This saw the launch of their Saudi online store to allow customers to shop from the safety of their homes as the pandemic raged. Other new customer-centric services include the first–of-its-kind ‘Fashion Stylist', to help shoppers select their fashion ensembles, as well as ‘Anytime, Anywhere Exchange'; ‘Free Home Delivery', ‘Instant Gifts' and ‘Find Your Size'. The REDTAG End-of-Year Sale and Winter Collection is available at all REDTAG stores across GCC as well as online in Saudi Arabia on selected items. — SG