Starting Nov. 22, leading retailer LuLu launched its "Dream Drive" promotion, offering shoppers a grand chance to win 16 Mini Coopers alongside massive discounts across all product categories that coincide with its 11th anniversary and the Black Friday shopping season across the globe. The promotion will not just highlight electronics, mobile phones, and fashion, but more key products from grocery and fresh food categories. The anniversary promotion was announced in a virtual press meet held at Its Riyadh office in the presence of Shehim Muhammed, director of LuLu Hypermarkets Saudi Arabia, Yasser Hussain Ahmed Al Qahtani, HR manager LuLu Group Saudi Arabia, Eng. Muhammad Ahmad Abdul Jalil Bubushait , executive manager LuLu Hypermarket, Eastern Province, and Abdullah Hamdan Suwailem, marketing manager. Muhammed said: "Over the years of serving the residents in the Kingdom, we have seen a huge increase on the demand on an international range of products which has become one of the key strengths of LuLu for attracting a multi-ethnic customer base. As a way of giving back to our shoppers, we are celebrating our 11th year with our biggest promotion yet with not just highlighting a car giveaway, but also featuring a great mix of in-store discounts, live deals, hourly and surprise offers, auction sale, and exchange offers." Along with anniversary promotion LuLu will launch "Super Friday" promotion offering big discounts across all our major categories, such as electronics (up to 60%), smart phones (up to 45%), gaming (up to 45%), home appliances (up to 50%), house hold (up to 75%), perfumes (up to 70%), fashion (up to 50%), and even grocery products (up to 60%) and more key products from grocery and fresh food categories, which coincides with the Black Friday shopping season across the globe, also collaborated with banks and e-payment platforms for cashbacks and vouchers for both online and offline customers. The Dream Drive promotion is valid till Feb. 22, 2021. To get the raffle coupon, shoppers have to download Lulu Shopping App via Android or IOS devices and register by providing all the necessary details required. In anticipation of high demand, LuLu has added more vehicles and beefed up its global contact center with a significant increase in manpower to better reach and serve its valuable customers. Running till Dec. 5, offers will be available across more than 17 stores in the country and its online shopping portal. Apart from its high-quality product range, LuLu has ensured safe shopping by implementing health and hygiene measures, from contactless payments to safety measures among its employees, and regular sanitization of warehouse and transport facilities. — SG