Starting Nov. 23, leading retailer LuLu will launch "Super Friday" promotion offering massive discounts on electronics, mobile phones, fashion, and more key products from grocery and fresh food categories, which coincides with the Black Friday shopping season across the globe. Shehim Muhammed, director of LuLu Hypermarkets Saudi Arabia, shared: "We are excited to launch our biggest promotion yet for the much-awaited shopping season of the year. Our shoppers can expect big discounts across all our major categories, such as tech, fashion, home appliances, and even grocery products. "We have also boosted our e-commerce platform with exclusive online discounts and discount codes with free delivery all over the Kingdom. We are glad to have also collaborated with banks and e-payment platforms for cashbacks and vouchers for additional discounts." In anticipation of high demand, LuLu has added more vehicles and beefed up its global contact center with a significant increase in manpower to better reach and serve its valuable customers. Running till Dec. 5, offers will be available across more than 17 stores in the country and its online shopping portal www.luluhypermarket.com/en-sa/ . Apart from its high-quality product range, LuLu has ensured safe shopping by implementing health and hygiene measures, from contactless payments to safety measures among its employees, and regular sanitization of warehouse and transport facilities. — SG