Ukraine fights to keep the lights on as Russia hammers power plants    Sweden asks China to cooperate over severed cables    Childcare worker who abused more than 60 girls jailed for life    Indian airlines hit by nearly 1,000 hoax bomb threats    K-Pop group NewJeans split from agency in mistreatment row    Lulu opens new store in Al Fakhriyah, Dammam as it further strengthening its presence in Saudi Arabia New Lulu stores are set to open in Makkah and Madinah    Defending the Truth: Saudi Arabia and the 2034 World Cup    UNCCD COP16 will witness ministerial dialogues to address global land degradation The conference to host first dual-track dialogue on environmental issues    Culture minister visits Diriyah Art Futures    Saudi Arabia calls for enhanced international cooperation to address water sector challenges    GCC Preparatory Ministerial Meeting discusses developments in Gaza and Lebanon    RCRC Chief: Riyadh Metro, featuring environmental sustainability, will improve quality of life and revolutionize transportation    Saudi Arabia hosts over 13 million foreign residents from 60 countries, says human rights official    Al Taawoun seals AFC Champions League Two knockout spot with 2-1 win over Al Khaldiya    Elon Musk publicizes names of government employees he wants to cut    Al-Jasser: Riyadh Metro to accommodate one million passengers daily    Al Hilal advances to AFC Champions League knockout stage despite 1-1 draw with Al Sadd    Best-selling novelist Barbara Taylor Bradford dies    Most decorated Australian Olympian McKeon retires    Adele doesn't know when she'll perform again after tearful Vegas goodbye    Order vs. Morality: Lessons from New York's 1977 Blackout    India puts blockbuster Pakistani film on hold    The Vikings and the Islamic world    Filipino pilgrim's incredible evolution from an enemy of Islam to its staunch advocate    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Kaspersky recognized as 'Brand of the Year'
Published in The Saudi Gazette on 25 - 11 - 2019

Kaspersky has won the Brand of the Year award in the Anti-virus Software category at the World Branding Awards. The company was acknowledged as a brand of the year following a unique judging and voting process at the premier awards event from the World Branding Forum.
The awards ceremony which recently took place at Kensington Palace in London, recognizes the world's best brands for their work and achievements. The event is a great opportunity for global brands to come together and learn more about each other's successes.
The judging process is conducted in three parts – brand valuation, a public ballot and consumer market research. The World Brand Forum conducts a financial valuation based on an income approach model and calculates a market research score for each of the award nominees. The general public also get their say through an online vote and following this process, Kaspersky was named as a truly exceptional brand.
Kaspersky conducted a rebrand earlier this year to update both its visual identity and core company philosophy. The new branding reflects the company's vision of the future and its approach to business – Kaspersky is moving beyond the anti-virus laboratory and is becoming a technological leader with an advanced and comprehensive portfolio of security solutions and services. The new branding also marks the evolution of the company's business focus from ‘cybersecurity' towards the wider concept of ‘cyber-immunity' and support for the creation of connected systems that are secure-by-design, thus establishing higher industry standards for the future.
"We are thrilled to have won the Brand of the Year Award. It's even more important to receive the award during the year Kaspersky went through its rebranding. The world is very different to how it was when we were founded in 1997. It has new needs and we have to evolve to meet those needs, not just for today, but also for the future. This means our rebranding is not only a change of the logo, it is also about a philosophy that shapes every aspect of our business. We are building a safer world that's immune to cyberthreats. A world where people and organizations of all kinds can trust and use technology to make it even better, and a world where Kaspersky products and services help enable this," said Andrew Winton, Vice President, Marketing at Kaspersky.
"We have received great feedback from our partners and customers by introducing a new brand. We are confident that these changes will give our partners more reasons to grow their business in collaboration with Kaspersky as we build a new way for our company and our industry."
The company worked with several agency partners in the creation, development and execution of the rebranding project. Wunderman Thompson, a creative, data and technology agency, helped create the brand platform and philosophy of behind ‘Bring on the Future'. Meanwhile, the new visual identity and logo were developed by the agency Moving Brands, who helped to represent the top-class software engineering expertise that the company originated from and remains committed to. — SG


Clic here to read the story from its source.