GFH, the Bahrain based financial group, was recognized in the 2015 Transform Awards MENA for the Group's recent successful rebranding work undertaken with Unisono, the multi-award winning strategic branding and communications consultancy, headquartered in Bahrain. The Transform Awards have been running for the past six years in Europe and was established in the Middle East North Africa and Asia-Pacific regions last year. The awards ceremony, which took place in Dubai, saw GFH awarded with a prestigious accolade. In addition, the rebranding project was recognized with an award for the ‘Best brand architecture solution' and the ‘Best visual identity from the financial services sector', which was rounded off by a ‘Highly Commended' win for ‘Best creative strategy'. These awards came following GFH's rebranding which was undertaken in order to reflect a new mission, changed values and a new positioning of a diversified financial group. Hazim Abdulkarim, Head of Fund Administration, said "our commitment to excellence begins with selecting the right partners for GFH. We are extremely delighted with the rebranding strategy produced in partnership with Unisono and we are continuing our efforts to build the GFH brand's recognition as a leading regional financial group." Liam Farrell, Unisono's founding partner and executive creating director, added, “Those awards celebrate our ongoing and highly successful partnership with GFH. It recognizes the international quality of Unisono's brand development process and honors the highly collaborative approach we take with our clients. These awards show what is possible when two teams join together with the mutual purpose of achieving brilliance.” — SG
