In recognition of its unique services and success record, Makarem Hotels, the Saudi-grown hotel brand designed by Dur Hospitality, specialized in operating in the cities of Makkah and Madinah, was recently awarded a set of three awards during Transform MENA prestigious awards ceremony held in Dubai. Transform MENA, the global celebration of brand development, reputation management and rebranding, is the only awards program awarding the best brand work in the Middle East and North Africa. The program provides an important platform from which to benchmark and showcase the fantastic work being done in the region. Makarem Hotels was awarded The Silver Award for "Best brand evolution", the Silver Award for the "Best use of typography" and the Bronze Award for "Best visual identity from the travel & leisure sector". On this occasion, Dr. Badr Al Badr, CEO, Dur Hospitality, said: "Transform MENA Awards is an important platform for showcasing the successful brands of companies globally and highlights the importance of building strong brand identities. Winning these awards is the result of Makarem's success during the past few years, where we revamped our corporate identity that stems from our belief in delivering the Saudi hospitality in a modern environment thus setting a new benchmark for hospitality in the Kingdom." He added: "These awards urge us to pursue our mission of delivering world class hotel experience designed to the best Saudi spirit as per the finest industry standards." Moreover, he said "we seek to be the first Saudi brand in the mind of our business partners and guests, and accordingly, Makarem unveiled a bouquet of unique services including its spiritual concierge, "Karam Club" loyalty program, and its7 languages website to cater to its diversified guests' portfolio visiting Makarem from all over the world." The whole evolution of Makarem's brand is the result of the mutual collaboration between Landor and Makarem.
