TOYOTA Motor Corporation (TMC) Japan announced that Abdul Latif Jameel Co. Ltd. (ALJ) has won the first position Customer Service Excellence Award for the distinguished services to its customers through its applications and programs in all ALJ branches around the Kingdom. In 2012, Toyota launched a program, including an award, to recognize its distributors around the world for the best services offered to customers, based on various customer service standards. Eligibility for the award is governed by a point system set by Toyota, and is applied universally to all distributors. Hiroyuki Yokoyama, manager of Customer Service Department at TMC, sent a congratulation letter to Engineer Mohammed Abdul Latif Jameel, president of ALJ, in which he appreciated ALJ efforts to serve the customers in all departments. Engineer Jameel said the award comes as a motivation to show more efforts, and improve and develop services provided to customers. ALJ's mission is based on serving guests which comes first. Last year, ALJ received several awards, such as excellence award in making record achievements during 2011 and excellence award in achieving outstanding levels in customer satisfaction. ALJ has more than 14,000 employees, providing the service through more than 400 service points. — SG