Jeeny, the 1st mobile ride-booking app to enter Saudi Arabia in 2013 as EasyTaxi, released a revamp of its application and brand late October, to provide better experiences to its customers in the Middle East. "The tech sector has to adopt change and evolvement, as the only constant, in order to survive with the ongoing needs of the fast-developing modern world. Our new app has a completely new interactive experience that helps ease the process of benefiting of such services for the average Middle Eastern consumer," said Eugen Brikcius, Jeeny Managing Director. It's important to note that along with the rebrand, comes also a root-change to the existing e-hailing service the company has been providing for the past 6 years; from quality enhancements, experience boosts, to adding gained value with every journey the customer makes within the application. — SG
