HYUNDAI Motor Company has announced that Africa and Middle East will be the first regions to launch Hyundai Service Guide, a new application which enables customers to gain fast and easy access to one of the world's biggest automotive manufacturer's services on the go. Once downloaded via the Play Store or App Store, the Service Guide App allows users to take advantage of a whole host of helpful services at the touch of a button. Always one step ahead of the competitors, Hyundai's App is one of the only automotive brands to offer a test drive booking facility and alert users of required vehicle checks whilst providing up to date model information. Additional offerings include dealer location services, roadside assistance, direct service center contact and an owner's manual in addition to enabling optimized management of vehicles through a maintenance function. Available now on Android and iOS in 14 Africa and Middle East markets, the new application highlights Hyundai's ongoing commitment to enhancing its customer-oriented services and to launching state-of-the-art technologies for stability and the ultimate driving experience. “The Hyundai Service Guide application makes our brand more accessible by connecting our customers to the services which Hyundai offers. It also brings us one step closer to our goal of becoming one of the world's most beloved brands as we continue to offer technologically advanced services and systems which appeal to a discerning customer base,” said Jin (James) Kim, Vice-President and Head of Hyundai Africa and Middle East. — SG