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Nissan Sunny achieves stunning growth in Gulf
Published in The Saudi Gazette on 02 - 03 - 2013


Voted ‘Best small sedan' by Wheels magazine.
Sales of the Nissan Sunny in the Gulf Region jumped a remarkable 50 percent for the first three quarters of the 2012 financial year compared with the same period in 2011. In total, an impressive 18,000 were sold.
In arguably the most competitive of segments, in which there are 24 models from 15 manufacturers, Nissan Sunny now commands 22 percent market share.
To crown its 2012 achievements, Nissan's compact sedan has also recently been voted “Best small sedan" by Wheels magazine, one of the Middle East's most respected automotive titles.
Sunny combines five-passenger practicality with a high degree of comfort and refinement, and the trunk design focuses on useable space, taking into consideration everything from the size of the hinges to the shape of the sidewalls.
Combining the proven Nissan 1.5-liter HR15DE engine with dual injectors newly introduced in the Middle East, all-New Sunny delivers ease in handling for city driving where there's frequent acceleration and deceleration, and superior environmental performance as a projected class leader in fuel economy.
The car's exterior shape has a strong sense of volume with wide ‘shoulders', flowing curves and a smooth silhouette. The front end blends smoothly into the cabin, while design elements such as the shape of the trunk-lid help give the Sunny excellent aerodynamics, as seen by its low drag coefficient of just 0.31.
The interior is further enhanced with a range of advanced and innovative features including available: Bluetooth(R) hands-free phone capability with steering wheel control, rear comfort fan (first in class), integrated LED turn signals, in-door mirror and rear parking sensor.
Samir Cherfan, Director, Sales & Marketing Nissan Middle East, said: “Nissan has long been the market leader in the B/C segment, thanks in large part to the strong offering which Nissan Sunny represents. Its tremendous spaciousness, innovative features, and high value proposition have, for many years, found resonance with the people of the Middle East. Its selection as ‘Best small sedan' by one of the region's most respected automotive magazines is a valued accolade for this versatile and durable compact sedan." – SG


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