2013 Nissan 370Z offers an unmatched balance of performance, style, and technology, and further benefits from a refreshed front fascia with vertical LED daytime running lights. NISSAN Middle East has revised pricing for the 370Z Coupe and 370 Roadster, putting it within the reach of even more enthusiasts, the company said in a statement Tuesday. The choice of connoisseurs for generations with its blend of great handling, performance and agility, the 2013 model year 370Z range will start from a very accessible $37,875 in UAE - a full 30 percent more affordable. The significant adjustment in 370Z's retail price is perfectly timed to take advantage of the growth in the sports car segment which saw sales rise by 20 percent in 2012 in the Gulf Region. Samir Cherfan, Sales & Marketing Director, Nissan Middle East, said: “The Nissan 370Z is famous for its blend of style and driver appeal, in keeping with its iconic ‘Z' DNA. This award winning sports car has always led the class in performance terms, now its price gives it even greater appeal. Combined with its fresh innovations for the 2013 model year, the excitement of owning a 370Z is open to a broader audience.” The 2013 Nissan 370Z offers an unmatched balance of performance, style, and technology, and further benefits from a refreshed front fascia with vertical LED daytime running lights. Equipped with a 328-horsepower 3.7-liter engine, choice of 7-speed automatic transmission or close-ratio 6-speed manual with available SynchroRev Match, the list of cutting edge technology also includes 4-wheel vented disc brakes. Other available technology features include an advanced Nissan Hard Drive Navigation System, Rear View Monitor, Bluetooth Hands-free Phone System and standard Nissan Intelligent Key. Enhancements for the 2013 model year 370Z Coupe include a new 19-inch wheel design and two exciting new colors – Magma Red and Midnight Blue. Manufacturer's suggested pricing for the 2013 Nissan 370Z Coupe are as follows: 370Z Coupe 6MT Prices may differ between Middle Eastern countries owing to transportation costs and factors particular to the various national trading environments. — SG