From left: Syed Salahudeen, Managing Director, ETA Star Group; Hamid Ali Rao, Ambassador of India and Hani Abdulaziz Saab, Director General, Western Auto inaugurate the new Ashok Leyland Showroom in Riyadh. Western Auto Company Ltd. –the exclusive distributor of Ashok Leyland range of commercial vehicles in Saudi Arabia since 2007 – recently inaugurated its new exclusive Ashok Leyland showroom at Khurais Road in Riyadh, further reiterating its special focus on enhancing customer experience and building long-term relationships. The modern, exclusive sales facility was inaugurated by Hamid Ali Rao, Ambassador of India; Syed Salahudeen, Managing Director, ETA Star Group and Hani Abdulaziz Saab, Director General, Western Auto; in the presence of Bhimasena Rau, Resident Director, Ashok Leyland, Middle East Operations; A.J. Kamal, Executive Director, Western Auto and longstanding Ashok Leyland customers from industrial, school and fleet segments. The event also witnessed the launch of Ashok Leyland's new AVIA range of trucks by Rao and Saab. The spacious showroom exhibits the entire range of Ashok Leyland vehicles consisting of Falcon Series – AC/Non AC Buses with 56/66/83 Seats and the Eagle minibus of 28/30/32 Seats. The truck range consists of AVIA D75 (4.5 ton), AVIA D120 (8 Ton), 1518 (10 ton). The wide range provides commercial transport not only at the construction sites but also in the school, staff transportation segments etc. Infact, Ashok Leyland is the leader in staff transport solutions in the Kingdom. Ashok Leyland, flagship brand of the Hinduja Group, is one of the major manufacturers of buses and trucks in the world. Ashok Leyland public transport buses carries over 70 million passenger every day. Ashok Leyland's reputation for quality, durability and reliability is recognized and valued by many existing fleet owners, with many businesses still operating Ashok Leyland vehicles up to 15 years after their initial commissioning date. Western Auto has set up full-fledged showrooms and service centers in Dammam, Jeddah and Riyadh to assist and service any requirement of the fleet customers, supported by efficient and well trained technicians. This has helped Ashok Leyland buses and trucks to conquer the quality conscious Saudi market. More than 2,500 Ashok Leyland vehicles are running successfully in the kingdom. “The strong team of experienced sales and service staff ensures quality solutions that are affordable and supported by service and warranty. A fulltime representative from Ashok Leyland is available in the kingdom to provide sales & after sales support. With this new exclusive showroom, we are ready to cater to the growing demands and meet expectations of our customers,” Kamal said. — SG
