Western Auto, known for quality transport solutions in Saudi Arabia, is a member of ETA Star conglomerate with its headquarters in Dubai. It is the exclusive distributor of the state-of-art Ashok Leyland range of commercial vehicles in the Kingdom. Western Auto has set up full-fledged workshops to assist and service any requirement of the fleets, supported by efficient and well-trained technicians. Across the Kingdom of Saudi Arabia, Ashok Leyland buses and trucks have conquered the quality conscious global market. Ashok Leyland, founded in 1914, has diversified operations in 20 countries. It is known for technological leadership and has a strong reputation for product reliability. R&D collaborations with Hino Motors, AVL, ZF and Irizar have enabled Ashok Leyland vehicles to maintain technological superiority. For over six decades, Ashok Leyland has been introducing technologies and product ideas that have gone on to become industry norms. Ashok Leyland is also the only auto major in India to have been awarded the ISO/TS 16949 Corporate Certification. “In a very short span Ashok Leyland has established itself as the primary choice for commercial transport not only at the construction sites but also in school, staff transportation segments, etc. Supported by efficient technicians and well-equipped workshop with spare parts, Ashok Leyland is commanding top-of-mind choice among customers,” said a senior representative at Western Auto. “Western Auto, the quality transport solutions provider, views the tie-up with Ashok Leyland as an opportunity to provide quality that is affordable too, supported by service and warranty.” In 2007, Western Auto was appointed the authorized importer and dealer of the Ashok Leyland buses and trucks in Saudi Arabia. The product range includes FALCON A/C and Non A/C bus — 56, 66 and 83 seaters, EAGLE Mini-bus — 28, 32 and 36 seaters and Cargo Trucks and Commercial application Trucks — Crane Mounted, Long Haulage, Goods Carrier, Water Tanker, etc. “Right from the very beginning Western Auto in the Kingdom has been focusing on strategically placing the Ashok Leyland models, be it buses or trucks, in the market. The range, the pricing and the service facility are all synchronized to establish the brand and its acceptance across the Kingdom,” the company representative added. Western Auto showrooms in Dammam, Jeddah and Riyadh are supported by a strong team of professionals in workshops, mobile service units, extensive service and spare parts facilities. Since 2007, it has been successful in meeting the growing demand for industrial transport solutions in cities like Jubail, Dammam, Al-Khobar, Jeddah, Riyadh, Yanbu, Rabigh and Ras Tanura.
