RIYADH — Born and raised in the Middle East, Aura is a fashion icon for modern homes. Launched in 2010, Aura's first store is located in Panorama Mall in Riyadh. Aura announced its plans to expand its range of products and services within the MENA region. The store in Riyadh sets the standard for the upcoming six outlets planned to open in five cities across the Kingdom. Aura has launched its spring sale for the savvy, smart shoppers who are looking for more than just comfort and design. As a fashion forward brand, Aura defines its products by combining international designs and a contemporary feel. Aura plays around with contemporary, edgy and iconic concepts for their homes. The company sells reasonable Aura-branded furniture and home accessories to individuals looking for a style that marries the concept of the West with the Middle East. It offers a full range of home décor and design with an array of colors, arrangements and materials to create inspiring home spaces for your family. The store offers an unmatched shopping experience across 900 square meters of free flowing retail space. Aura's three seasonal style collections offer complete design solutions and offer flexibility of ‘Aura's mix and match philosophy' while offering an affordable solution. Aura gives customers the chance to pick and choose their patterns, color palette, living spaces, fashionable home accessories, bedroom furniture, and lifestyle items among others in a bid to make it a completely personalized experience. Aura gives every individual a chance to turn their house into a home by giving them the opportunity to develop their own unique space that is a true reflection of themselves. The opening hours of the store are from 10:00AM – 12:00PM and 4:00PM – 11:00PM.