Mexx, the leading international fashion brand, has opened its newest store at Jeddah's Mall of Arabia, underlining the brand's spectacular growth in the Middle East. This is the fourth Mexx store to open in Jeddah, and the second new concept store in the Western Region after Medina's Al-Noor Mall. Mexx, part of MAF Fashion, a subsidiary of the Majid Al-Futtaim Group, is well-known for its diverse and extensive range of contemporary fashion and accessories for women, men and children. Offering an extensive range of women and children's fall/winter wear for the fashion-conscious consumers in the region, the store, which is located on the ground floor of the mall, is spread over an area of 365 square meters. The range has a balanced mix of both city and casual styles and the colour palette is bright and vibrant. Fuchsia pink, mustard yellow, spicy amber and grey moss are the dominant colors in the collection. The store features creations, made from mixed cotton, cashmere, stretch denim and mesh, which are stylish with an experimental edge.
