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Equestrian body signs 10-yr deal with Longines
The Saudi Gazette Published in The Saudi Gazette on 17 - 01 - 2013


LAUSANNE, Switzerland — The International Equestrian Federation has signed a 10-year sponsorship and services deal with Swiss watch brand Longines. The FEI said the partnership signed Tuesday, worth at least $133 million, is the biggest in its 92-year history. Longines becomes title sponsor of the jumping World Cup rider world rankings from next season. It replaces another Swiss watchmaker, Rolex. The FEI said Longines will be the official timekeeper of events, including the World Equestrian Games in 2018 and 2022, and provide competition data services for new media applications, scoreboards and broadcasters. — AP

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