LANDMARK Group, the region's leading retail and hospitality conglomerate, Saturday announced its maiden venture into sports retail with the launch of Sports ONE, a full spectrum sports concept catering to a myriad of consumer groups. Sports ONE will showcase dedicated sections for sports merchandise like Soccer, Racquet Sports, Basketball, Bikes, Skates, Home Gym Equipment and Indoor and Table Sports. Delivering a product assortment of over 100 quality brands to the Riyadh market. The brand will also offer a vast portfolio of apparel and footwear goods for men, women and kids which will include specialized products for running, training, basketball, tennis, swimming and other sport. The brand begins its retail journey on the December 26, with the inauguration of two Sports ONE multi-brand, multi-category and large format retail stores of 15,000 sq. ft. retail space each at Al Qasr Mall and King Abdullah Street in Riyadh. Speaking at the launch Neelesh Bhatnagar, CEO, Landmark Group KSA, said “the Landmark Group constantly researches to identify potential categories to create a new offering for our consumers. We realized that there was a strong need for a sporting goods concept, offering comprehensive product assortment at value driven prices and this gave birth to our newest concept Sports One.” “There is a huge focus on sports related events and activities, in the region and we expect the industry to grow phenomenally in near future,” he added. Sports ONE is the first brand in the region, which focuses on creating a consumer friendly store environment. The brand ensures this by displaying all in store buying tips and product specifications in both Arabic and English. Some of the other exceptional customer – centric value service offerings, at Sports ONE will include GAIT analysis for recommending correct footwear, racquet stringing and weight balancing, printing and embroidery services and in-store bike repair apart from delivery and installation of home gym equipment. Shivam Goyal, Business Head Sports ONE, said: “Backed by strong sourcing capabilities of the Landmark Group, we have created a very comprehensive merchandise mix by bringing products from all corners of the world, to Sports ONE customers. We have placed utmost importance to the recruitment of multi-lingual sales staff with relevant sports background, to provide a world-class customer experience. Thus Sports ONE will ensure that customers have the best experience in both aspects - product and people.” – SG
