Modern Electronics Co. Ltd/SONY, a subsidiary of the Al Faisaliah Group and Sony, the leading consumer electronics brand, recorded a significant presence in hosting nearly 90,000 visitors in the roadshows that it held for its customers to introduce Sony's new VAIO Windows 8 touchscreen models. The roadshows were launched by Sony last November in the Kingdom's main cities, (Riyadh, Jeddah, Al-Khobar), managed to cover 8 of the Kingdom's trade centers in less than 24 days. Bader AlSwailem, Managing Director of Modern Electrics Co/SONY, said the company is keen on having its unique presence through participating in such roadshows that basically aim to present a wide number of new products and high-tech services. Sony has always been bound toward its unique products to a broad segment of millions of customers in the Kingdom. AlSwailem noted the significant success achieved by these mobile roadshows, intended to introduce VAIO's Windows 8 touchscreen new collection. As a result of Sony's wide experience in all technology segments, Sony shall be further adding more, 3D products including movies, music, games and even more of the latest technology tablets, in an attempt to enhance its stature as well as its leading and pioneering role in the electronics sector and communication devices. Company Director of Sales & Marketing, Makiyama, said the new collection of VAIO Windows 8 touchscreen models has been particularly designed to be compatible with the latest Windows 8 interface. Similarly, the three new touchscreen VAIO devices were designed to smoothly take you from a hard day's work to pure entertainment through new methods that perfectly combine work and leisure. – SG
