The 45th showroom makes Sony number one in Kingdom in terms of highest electronics consumer market coverage. JEDDAH – Modern Electronics Co. Ltd., a subsidiary of Al Faisaliah Group - the sole distributor of Sony consumer electronics in the Kingdom - has recently opened its new Sony World showroom at the King Fahad Street in Jazan, making a total of 45 stores Kingdom-wide, the highest coverage in Saudi electronics consumer market. “Sony World Jazan represents an imaginative concept and its direction toward a more real and live-like-no-othe-approach which showcases a better and easy lifestyle with Sony products such as Bravia, VAIO, Handycam, Cybershot, Playstation, Sony mobiles and other interesting Sony product lineup that suits all walks of life", said Kazuteru Makiyama, Sales & Marketing Director, MECL & Sony's chief representative in Saudi Arabia. “And to further enhance the Sony brand, we will continue upgrading our facilities that match with our customers' style." “Sony World Jazan showroom is designed with an excellent store layout, atmosphere, and create irresistible visual merchandising displays," said Hassan A. Obaidan, MECL Retail Senior Manager. “Sony world offers varieties of services and values to the customers. For example, Sony-Samba zero percentage Taqseet is a great value premium service being offered across all Sony World showrooms. In addition to this, Sony World showrooms also offer free delivery and installation for Bravia TVs as well as Bravia Care Extended warranty service. Moreover, we, through Sony World showroom, assure to continue improving our services toward our valued customers," he pointed out. – SG