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‘SAWA' enters Guinness Book of World Records
The Saudi Gazette Published in The Saudi Gazette on 12 - 12 - 2012

JEDDAH — Saudi Telecom Co. (STC) earned itself another entry in the Guinness Book of World Records after unveiling the biggest rechargeable card “SAWA” in the world. The inauguration is the second for STC and augments the Kingdom's share of world records.
The inauguration ceremony took place in Red Sea Mall, Jeddah. STC had offered live broadcast of the event after preparing its social media platform to accommodate the highest number of viewers.
The company enabled customers to watch the broadcast via its account on Twitter, where it disseminated the latest pictures and updates from the event and promoted interaction between customers and the company. — SG

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