High street fashion brand Splash with the revamped store of 19,000 sq ft that forms a part of the Centrepoint umbrella, has relaunched its King Abdullah street store earlier this month, a press statement of the brand said here Thursday. The elegantly designed store reflects the philosophy of fashion and offers a glimpse into the future of the evolving Splash brands with its fresh look and feel. The store is a centre-stage for the consumer with an intentionally closed façade revealed only once the customer steps in. The store front transforms the logo into structural elements reflecting the season in black and white, and in many colors. “We are constantly adapting and expanding to recognize the burgeoning fashion interests of our customers,” Abdullah Al Ahmed, chief administration officer, Al Bandar Trading said at the launch function. “We have explored a new world in store design, format and layout that is young and dynamic and in sync with today's fast moving world.” Highlighting similar collections which make navigation and shopping in the Splash store an enjoyable experience, the store follows a very trend oriented format, Ravi Krishnan, chief operating officer, central region, Al Bandar Trading said, “With a cosmopolitan look and feel, we will cater to various age groups of chic and stylish audiences.” Raza Beig, CEO, Splash and ICONIC said, “The new store layout is an essential part of the brand's strategy going forward and will be introduced across all stores in GCC, Egypt, Jordan and India in the next three years.
