CANON Middle East, world leader in imaging solutions, is giving visitors at GITEX Shopper the opportunity to learn and understand the benefits of integrated connectivity in consumer products. At the event, visitors will be able to see first-hand how the Canon ecosystem excels in connectivity, thereby enabling everyone to share images conveniently through its cutting-edge WiFi features. “With the prevalence of social media, the way consumers relate to images has evolved. It's all about capturing and sharing content on the spot. With this in mind, Canon Middle East will be showcasing its innovative connectivity technologies at this year's GITEX Shopper. Our stand at the exhibition will inspire and educate visitors on Canon's holistic input to output solutions which provide consumers with unrivalled connectivity options," said Hendrik Verbrugghe, Marketing Director, Canon Middle East. With the latest range of products, Canon enables people to share content more quickly and easily with its new WiFi features. People can now share images with the new integrated Wi-Fi functionality that lets people wirelessly transfer images to social networks, computers and portable devices in seconds. Photography enthusiasts will have the opportunity to check out and experience Canon's entire consumer range of products including DSC, DSLR, DVC and Inkjet printers. In addition, visitors can take advantage of the one-off special deals and significant discounts being offered on Canon products during the event. “GITEX Shopper 2012 will be the ideal platform for Canon to showcase its wide range of innovative imaging and printing products to a spectrum of technology enthusiasts. Our participation will enable us to connect with the region's tech savvy community and also provide them with the opportunity to cash in on some of Canon's best offers and promotions. This further reinforces Canon's commitment to empowering the region's evolving tech landscape with world class technologies for both home and work," concluded Verbrugghe. To enhance the overall shopping experience at GITEX, visitors will be able to utilize any of the free 12 Canon shuttle busses which will transport them from the general parking area to the GITEX hall throughout the event. – SG