Renad Ghanem Saudi Gazette JEDDAH – Baby Fitaihi, the first Arabic jewelry brand made especially for new born and children, opened recently a new showroom at Red Sea Mall, Jeddah. The event was attended by Luxury Goods Trading Co. general manager Muhammed Fitaihi, among others. Baby Fitaihi is the first Arabic brand with total international mindset to become a global brand. Baby Fitaihi introduces contemporary jewelry designs collection made especially for new born and children. Baby Fitaihi showrooms are designed to reflect the brand in all aspects – cute, modern, unique, and fun-making environment for kids. All products and decoration of the showrooms were designed by Baby Fitaihi's general manager Muhammed Fitaihi. He said he wanted to invest the success of the Baby Fitaihi as leading name in newborn jewelry in Saudi by opening more showrooms not only in Saudi Arabia, but globally. “We released two collections this year, on of them in Ramadan. Baby Fitaihi tries to be unique and present new collection and how to be characterized,” he said “Designing pieces for newborn is a challenge to us because we make colorful items with only jewelry. We don't use any other materials. Some of our products start from SR200.” Baby Fitaihi, established at 2005, has 15 branches around the world like China and Gulf, with a plan for expansion in other countries.
