Samsung's OLED TVs at CES 2012.According to ABI Research, OLED TVs are expected to comprise less than one percent of flat panel TV sales through at least 2013; reaching to just nine percent of units by 2017. In contrast, LED/LCD TVs are expected to grow from 35 percent of the market in 2011 to 75 percent in 2017. The reason for OLED's slow sales comes down to cost. The 2012 OLED TVs from Samsung and LG are expected to retail for well over $5,000, and probably closer to $10,000, at sizes less than 60-inches. Consider that Sharp's 80" LED TV can be had for prices close to $4,000. ABI Research's senior analyst Michael Inouye advised: “Picture quality is highlighted as a key benefit for OLED screens, but consumer behavior suggests this might not engender as much perceived value as some might presuppose...In the end OLED TVs, at least in the beginning, will likely be more of a statement of status or strong appreciation of form factor than video quality."
