2012 Escalade ranks highest in segment for third consecutive year.JEDDAH – True to its form, Cadillac continues to set new standard of luxury and performance by moving up five spots to fourth overall for 2012 in the J.D. Power and Associates Initial Quality Study announced recently. In the latest report of J.D. Power and Associates, it noted that Escalade was the highest performer in the large premium crossover/SUV segment for the third year in a row, and the SRX now ranks third in the midsize premium crossover/SUV segment, improving seven positions from the 2011 study. "At Cadillac, we live by the philosophy of never leaving well enough alone, which means we are constantly improving and elevating our product lineup and the overall customer experience," said Don Butler, vice president of Cadillac marketing. "Escalade is a great example of how our core product lines consistently compete at the highest levels on quality. This is precisely the goal of our all-new 2013 cars - the XTS luxury sedan and ATS sport sedan." The 2012 IQS is based on responses from more than 74,000 purchasers and lessees of new 2012 model year vehicles surveyed at 90 days of ownership. The study includes a 228-question survey designed to provide manufacturers with information they can use to quickly identify problems and drive improvement. Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. – SG
