based high-street fashion retailer, has launched Fashion 365 — a new season collections that showcases creativity aimed to capture the essence of fashion in everyday life. Speaking at the launch function in Dubai, Raza Beig, CEO, Splash said “Fashio-365” redefined the world of fashion in more ways than one. “Fashion 365' captures the essence of fashion in everyday life,” he said. “As the concept evolves from design to fashion, every piece of the new collection exudes a unique element of fashion thereby creating an inimitable style statement.” He said that in contrast to Splash's previous campaign, “Eye on Design” Fashion 365 will create a connect through collection, emotion and most importantly attitude. “This campaign brings forth the spirit of fashion and how it transcends into our everyday life,” Beig said. “Each shot of this campaign is relatable and gives customers more room to experience, experiment and explore.” He said the stylish, simple and non-fussy campaign has images of the models dressed in the latest Autumn Winter '11 collection which finds its influences from the season's hottest trends. Splash is a leading high-street fashion retailer in the Middle East. It showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit its customers every lifestyle need. Known for its extremely competitive value and up-to-date mapping of global trends, Splash has carved a niche for itself as one of the most successful local players in the Middle East's high-street fashion category.
