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Qitaf-Domino's Pizza promo drive unveiled
Published in The Saudi Gazette on 07 - 05 - 2012

Saudi Telecom Co. (STC) and Specialized Catering Services (SCS) Establishment launched Sunday the "Qitaf-Domino's Pizza Campaign" where for only 500 points, Qitaf customers can enjoy three medium pizza pies, a 2.25 liter Pepsi and a piece of dessert. The campaign comes as part of STC's commitment to bring Qitaf customers tangible rewards with exclusive offers and services from STC Success Partners in Saudi Arabia.
Specialized Catering Services (SCS) Establishment, the master franchise of Domino's Pizza across the region, emphasized that the campaign is designed for loyal customers to reap rewards with the Qitaf program.
The company also underlined its partnership with STC and its impact on customer satisfaction and loyalty as customers can now exchange Qitaf points at all Domino's outlets. STC Customers can acquire Qitaf e-vouchers from all Domino's Pizza outlets across the Kingdom.
STC launched Qitaf program to 20 million customers, offering them high quality services, through 36 partners and at more than 3,300 outlets.
Meanwhile, Deutsche Bank has described STC's 1st quarter results as "extremely impressive" in its quarterly financial results analysis report, "particularly for a company with unified annual revenues of nearly SR60 billion ($16 billion)", noting that this is the 2nd successive quarter that STC achieves double digit growth.
The report said according to the profit margin - before tax, interest and taking into account consumption average and depreciation as well as royalty fees - the company's results were in line with forecasts, compared to the 1st quarter of last year. The report noted growth in net revenues compared to the 1st quarter of 2011, despite the continued strong growth in revenues.
The bank also put a fair value on STC's share price of SR48.


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