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Firm's hygiene campaign gets ministry's nod
Published in The Saudi Gazette on 20 - 02 - 2012

The Ministry of Education has recognized Tetra Pak Arabia for its efforts in “Feena Khair”, a nation-wide school hygiene and cleanliness project. Tetra Pak is the world's leading food processing and packaging solutions company, with a major production facility in Jeddah and offices across the GCC and in Yemen.
“Feena Khair” in Arabic or “Good in us” is an ongoing government program designed to educate children about the importance of public cleanliness and the application of this concept in schools.
Tetra Pak Arabia supported the recycling component of the project along with its recycling partner, Trewind Recycling. The project consisted of placing bins made of recycled beverage cartons for discarding of waste inside 52 schools in the Jeddah city area. Children were also given activity booklets explaining how beverage cartons are recycled.
Mohammed Angawi, Environment Manager at Tetra Pak Arabia, said: “Recycling forms an important pillar of our commitment to the environment and society at large and we are honored to receive this award from the Saudi Ministry of Education. Through our participation in ‘Feena Khair,' we aim to educate the young Saudi population about the benefits of recycling as well as encourage recycling habits amongst our future generation.”
“The success of the ‘Feena Khair' project is demonstrated through the steady increase in the volume of recyclables collected throughout the program, showing a positive response from students and teachers,” he added.
The Feena Khair program was officially launched by Prince Faisal Bin Abdullah, the Minister of Education, in 2010. The program aims to provide a healthier school environment by bringing together teachers, students and parents, instilling teamwork, responsibility, cleanliness and environmental care.
In 2010, over 30 billion of Tetra Pak's cartons were recycled worldwide. The increase in the amount of cartons being recycled has been over a billion cartons a year. Tetra Pak is proud to partner with municipal and industry partners globally to achieve ongoing targets for continued increase in recycling worldwide.


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