THE Company for Cooperative Insurance (Tawuniya) concluded an employees› Blood Donation Campaign in cooperation with King Faisal Specialist Hospital and Research Centre. This Campaign took place last May 16-18 at the Company's Head Office in Riyadh. The campaign received remarkable response from Tawuniya›s employees who generously participated in the blood donation throughout three days in an initiative that exceeded the expectations of the King Faisal Specialist Hospital›s medical team who took part in the Campaign. The campaign is part of Tawuniya›s social responsibility programs aiming to promote health and wellness initiatives for Saudi society and to provide support to patients being treated by King Faisal Specialist Hospital. Majed A. Al-Bahiti, Marketing General Manager of Tawuniya, expressed his pride in the participation of Tawuniya›s employees in that initiative which aims to support and help patients to overcome their health issues. «Blood donation is a humanitarian sympathy with patients, which everyone can take part in. Participation of Tawuniya›s employees in this significant campaign conveys a humanitarian message to the patients and society. Driven by the strategy developed by Tawuniya with respect to social responsibility, we strive, through such initiatives, to maximize our efforts in voluntary work in order to contribute to the development of our society and enhance its human capacities,» he said. Al-Bahiti recognized the role played by King Faisal Specialist Hospital and Research Centre, which is considered to be one of the eldest health facilities supporting Saudi society. The campaign complements the social responsibility programs carried out by Tawuniya to support healthcare and promote wellness and safety concepts within the society.
