BRAUN has launched a new shaver for men, which is being touted as the best shaving appliance in the market. In the Braun Series 9 gadget, priced at SR1,300, the company has combined design aesthetics and advanced technology. Using Braun's patented intelligent SyncroSonic technology, the shaver reads the density of the beard while the user shaves, automatically adapting to the face 160 times a minute. The personalization provides the user with extra power exactly where and when his face needs it. Braun Series 9 incorporates a 10D Flexible Shaving System — a fully pivoting head providing individual suspension to each of the cutting elements so they can independently adapt to the facial contours while the user shaves. Braun's technology has been designed to last; it is fully washable for easy cleaning and can be used with water, foam, gel or even in the shower, ensuring a refreshing and moisturizing experience without compromising on the shaving performance, claims the Braun's proprietary Clean&Charge Station kills 99.9 percent germs, lubricates the cutting elements, charges the shaver and dries at the touch of a button. This makes the Braun Series 9 shaver perform like it is new with every use. Braun has teamed up with experts to discover the science behind the morning routine and to arm men with the tools to make their morning routine more effective.