WITH over 19 years presence in the Saudi local market, Juffali Technical Equipment Company (JTECO) has recently celebrated the opening of another new showroom for the sales and promotion of Bosch Power Tools and Bosch Automotive Aftermarket Parts. The JTECO new premises is located at Kilo 14, Madinah Road in Jeddah. Officially inaugurated by Sheikh Khaled Juffali, Vice Chairman and Managing Partner of Juffali Group; Steven Young, President of Bosch Turkey & Middle East; Holger Hellmich, Regional President of Bosch Automotive Aftermarket Europe & Middle East; and Holger Ziegeler, Consul General of Germany last March 7, the showroom hosts the entire range of Bosch Professional and DIY Power Tools offerings, including Bosch Automotive Aftermarket Parts and the latest solutions for construction, industrial and home users from Kärcher Cleaning Equipment, Hunter Wheel Alignment, Rotary Lifts, METS Generators, Snap-on Hand Tools, FIAC Air Compressors, TELWIN Welding Machines, and many other Technical Equipment brands that are exclusively represented by Juffali in Saudi Arabia. Also present at the opening was Husni Rifai, General Manager of JTECO, along with a large number of key business partners and general managers and key personnel of E.A. Juffali & Brothers and affiliate companies. Boasting the largest display of Bosch's power tools segment, the showroom hosts the entire range of Bosch professional and DIY offerings, including the latest solutions for construction, industrial and home users. Customers will be able to get hands on with new technologies such as Bluetooth-enabled measuring tools, which help users transfer data easily and accurately from their measuring tools to their mobile devices. Bosch will also be showcasing innovations including the kick-back control feature in cordless, metal and drilling tools, designed to put user safety first. This is further to a range of measuring tools, gardening products accessories and the Dremel rotary tools for both professionals and hobbyists. Customers can put the DIY products to test in an interactive experience zone. Bosch is also providing a holistic offering of Parts, Bytes & Services. With a wide portfolio of quality automotive parts, Bosch will also showcase a comprehensive range of diagnostic and workshop test equipment and services for the aftermarket and repair shops, designed to keep cars on the road. Steven Young, on behalf of Bosch, commented on the opening of the new JTECO Showroom: "Our partnership with Juffali has gone from strength to strength over the past 51 years. Saudi Arabia promises immense potential, and continues to be a key market for Bosch. I am proud to say that we are expanding our presence in the Kingdom by having more business units operate from here." "Juffali's interactive new retail presence will showcase our spectrum of power tools that are based on a precise analysis of user needs. Alongside our largest display of power tools for professional and home usage, the showroom also features a connectivity zone, where visitors can see the future of mobility. Our automotive display includes the full range of Bosch's holistic ‘Parts, Bytes and Services' offering for the automotive aftermarket that combines high quality components, diagnostics and servicing. Automated and connected driving along with electromobility are among growing focus areas for our business. Towards this, we are currently setting up an operating unit dedicated to it as part of the new Powertrain Solutions division in Europe", he continued. Sheikh Khaled Juffali welcomed Bosch, Kärcher, Hunter Engineering, Rotary, FIAC, TELWIN, Snap-on, METS Energy, and all Juffali Business Suppliers and Partners and congratulated Husni Rifai (General Manager of JTECO) for his leadership and sustainable business growth of JTECO. Sheikh Khaled Juffali also added: "Juffali Group is committed to vision 2030 set by His Royal Highness King Salman Bin Abdulaziz. This vision will help Saudi Economy grow further especially by emphasizing on the Private Sector Investments to reduce reliance on oil revenues and to reduce government subsidies." Husni Rifai, General Manager of Juffali Technical Equipment Company thanked Sheikh Khaled Juffali for his trust and support throughout all these years and welcomed all the Business Partners who came from all over the world to be part of this grand opening. Rifai said: "JTECO has become a one-stop-shop for Traders, Retailers, Workshops and Projects. JTECO can proudly provide a total solution. It can equip any Trader who wants to establish a hardware shop or any DIY Retailer like SACO, or any Automotive Service Workshop. Our wide array of products range from a small screw driver to fix a picture frame in your house, to industrial demolition hammers and auto parts for truck fleets from Bosch, to a workshop Wheel Alignment from Hunter, Car Lift from Rotary, Air Compressor from FIAC, Hand Tools from Snap-on, Power Generators from METS, and the list goes on and on."
