The Ebrahim A. Juffali and Brothers Technical Equipment Company (JTECO), exclusive Kärcher Cleaning Equipment representation in the Saudi market, recently inaugurated a new Kärcher Center Showroom for the sales and promotion of Kärcher Cleaning Equipment for Domestic and Industrial Product Lines. The opening of the new JTECO Kärcher Showroom, located at Kilo 14, Madina Road in Jeddah, marks the 19-year anniversary of JTECO's exclusive representation of Kärcher Cleaning Equipment in KSA. Kärcher's domestic cleaning machines are displayed at the new showroom, in addition to a wide range of industrial and commercial cleaning equipment. Sheikh Amin Juffali, JTECO Chairman; Hartmut Jenner, CEO & Chairman of the Management Board of the Kärcher Group; and Holger Ziegeler, Consul General of the Federal Republic of Germany, led the ribbon-cutting ceremony, in the presence of Kärcher representatives who came from Germany to witness the special event. Sheikh Hatem Juffali, Chairman & Managing Partner of Juffali Group; Sheikh Khaled Juffali, Vice Chairman & Managing Partner of Juffali Group; Amin Al Afifi, CEO of Juffali Group; and Husni Rifai, General Manager of JTECO, were also present at the ceremony, along with a large number of key business partners, general managers and key personnel of E.A. Juffali & Brothers and affiliate companies. Hartmut Jenner congratulated the Juffali Group on the occasion, stressing that the new showroom, located at a premium location on Madinah Road in Jeddah, reflects a positive image of both Juffali & Kärcher. "The opening of such a prestigious establishment will significantly boost sales for many years to come. Partnering with Juffali Group in serving the Saudi market embodies Kärcher's goal to get closer than ever to our wide individual and institutional customer base, to communicate with them and provide them with advice on the most suitable equipment to cater to their particular needs," he added. Husni Rifai, General Manager of JTECO, said: "Being part of the Juffali Group, JTECO shares the ambitious long-term Saudi Vision 2030. This vision will further grow the Saudi economy, driven by Saudi Arabia's efforts to encourage private sector investments to enhance non-oil revenues and reduce pressure on government subsidies." Rifai added: "Juffali takes pride in being the exclusive representative of Kärcher Cleaning Equipment in KSA. Kärcher is the biggest cleaning equipment manufacturer in the world, and this new Kärcher showroom will further position us at the forefront of competition." — SG
