Elaf Group, a SEDCO Holding Group company and a leading provider of travel, tourism and hospitality services, announced its participation in the five-day Saudi Travel and Tourism Investment Market (STTIM) 2017 which starts today (March 26) at the Riyadh International Convention and Exhibition Center (RICEC). The Kingdom's leading travel and tourism provider looks to strengthen its position across the country and expand its markets at the regional level, following the country's bold plans to boost tourism – particularly tourism for religious purposes – as one of the key pillars in diversifying the national economy as embodied in the Saudi Vision 2030. Elaf is showcasing its range of hotels across KSA, particularly its latest properties in Makkah and Madinah, which are very popular among its clientele who perform their Haj and Umrah pilgrimages, as well as its range of properties and travel packages for corporate customers and families looking to visit Jeddah. Ziyad Bin Mahfouz, CEO of Elaf Group, said: "The Elaf Group is consistent in its efforts to take advantage of every opportunity to increase our presence, including in local markets and increase awareness on our hotel brands across the Kingdom. We have carved a niche in the tourism sector by providing world-class services particularly for pilgrims visiting the holy cities of Makkah and Madinah during Haj and Umrah. We always make sure that our services clearly define the quality that our discerning clients are looking for." "By this distinction, we hope to create new opportunities at the event to make a significant contribution in the development of Saudi Arabia's tourism sector as we showcase the expansion of our existing projects and the opening of new properties. We continue to enjoy robust growth year-on-year as the number of tourists visiting pilgrimage places and heritage sites in KSA continue to increase. Through key partnerships and innovation, we hope to meet the growing demand for superior tourism services across the Kingdom," Mahfouz added. Saudi Travel and Tourism Investment Market is the country's leading tourism event, which provides an ideal platform for domestic tourism players from the public and private sector to feature their products and present investment prospects and key destinations across KSA in a bid to increase competitiveness in the industry. Elaf Group is participating in the event under Jeddah enclave. Celebrating its 10th year, the event that will conclude on March 30, is organized by the Saudi Commission for Tourism & National Heritage. — SG
