The Elaf Group, a SEDCO Holding Group company, has announced its participation at the 2016 edition of the Arabian Travel Market (ATM 2016), the market leading, international travel and tourism event for inbound and outbound tourism professionals in the Middle East region, which will be held on April 25-28, 2016 at the Dubai International Exhibition and Convention Centre (DICEC). During the show's exciting four days, the Elaf Group is set to showcase its hotels that are located across the Kingdom of Saudi Arabia, particularly its properties in Makkah and Madina, which cater to visitors performing their Haj and Umrah pilgrimages and its' Jeddah property which serves to corporate customers and families. The Elaf booth can be found at Stand Number ME 4440. Ziyad Bin Mahfouz, CEO of Elaf Group, said: Our presence at the event is focused toward increasing awareness on our hotels in the KSA and the world class services that we offer and have been recognized for. We look forward to meeting new clients and explore new potential opportunities that can help further develop the tourism industry of Saudi Arabia in general and the Middle East region as a whole". "ATM 2016 represents a strategic opportunity for the Elaf Group to throw the spotlight on its diverse portfolio of hotels in the region and their long standing commitment to provide their customers with a wide range of world class, high quality services, that are based on the highest standards of quality and efficiency and best international practices in hospitality and tourism," Bin Mahfouz added. Since its inception in 1994, Arabian Travel Market has served as a key venue to promote the Arabian tourism across a wider global market-promoting accommodation options, must-see destinations, travel technology and key airline routes within the region. The event has also become a strategic venue for industry experts, travel professionals and tourism stakeholders to discuss timely topics and come up with distinct solutions to address these challenges.